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Black Friday + Cyber Monday =
Biggest opportunity of the Year
Black Friday / Cyber Monday 2025 Resources
Black Friday Master Guide
Get the full guide breaking down all the strategies and how-tos to maximize your Black Friday
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Black Friday Launch Challenge
Join the Black Friday Launch Challenge → Enter to Win $1,000, a custom website or a 1 year strategy plan
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What to Sell
These are the pieces you use to build your campaign. The best BFCM strategies use one to three of these offers, not all of them at once.
Annual Discount
Highest driver of long-term revenue. Locks subscribers in for a year and lowers churn.
30–50% off annual plan, limited to a few days. Include bonus content to keep perceived value high.
OTP Discounts
Simple, clear offer that converts well for single programs.
30–50% off a single OTP. You can do this across the board on all your OTPs. Emphasize limited-time nature.
OTP Bundles
Creates a sense of abundance and high value. Increases average order size and drives larger transactions. Great for Cyber Monday.
Combine 2–3 OTPs or take 2-3 existing programs in your subscription and sell as a special Black Friday bundle (30–50% off vs buying separate).
Plus more!
Learn what you need to know about Limited Coupons, Bonuses, Freebies, and Charity Tie-ins
DOWNLOAD THE BLACK FRIDAY MASTER GUIDEWhen to Sell
Here are three ready‑to‑use campaign options. Pick the one that matches your bandwidth and audience size. Each plan shows exactly which offers to use and how they map across the four campaign windows.
Simple Plan
Most creators.
One main OTP discount (20–40% off) OR an annual discount
Early Window (Nov 1 – Black Friday Week)
Tease your offer. Launch a freebie if you want to get a little fancier and build your list.
Black Friday Week (Mon–Sun)
Launch Friday with an OTP discount. Post once per day. End Sunday with a countdown.
Cyber Monday (Mon)
Simple encore of the same offer (I’ve extended the discount!).
Post‑BFCM (Dec 3 – Jan 1)
Thank buyers, keep them engaged for January.
Early Window (Nov 1 – Black Friday Week)
Tease your offer. Launch a freebie if you want to get a little fancier and build your list.
Black Friday Week (Mon–Sun)
Launch Friday with an OTP discount. Post once per day. End Sunday with a countdown.
Cyber Monday (Mon)
Simple encore of the same offer (I’ve extended the discount!).
Post‑BFCM (Dec 3 – Jan 1)
Thank buyers, keep them engaged for January.
Comprehensive Plan
Creators with a big audience and multiple products.
Annual Discount (if 50+ subs) plus either a discounted OTP or a super Bundle.
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Early Window Pt 1 (Nov 3)
Drop a Freebie to build early access list. Tease your offers.
Early Window Pt. 2 (Nov 10)
Launch a Discounted OTP (30-50%) as a teaser. Market it as ‘Here's the lowest barrier to entry to try my style of training if you are not in my app yet/on the fence.’
Black Friday Week (Mon–Sun)
Launch your main offer: Annual subscription discount on Monday of Thanksgiving week. Market everywhere, everyday of the week.
Cyber Monday (Mon)
Encore of your 2 offers: ‘I’ve extended my discounts - get my XYZ program for 40% off and get 40% off the annual subscription to my app.’
Early Window Pt 1 (Nov 3)
Drop a Freebie to build early access list. Tease your offers.
Early Window Pt. 2 (Nov 10)
Launch a Discounted OTP (30-50%) as a teaser. Market it as ‘Here's the lowest barrier to entry to try my style of training if you are not in my app yet/on the fence.’
Black Friday Week (Mon–Sun)
Launch your main offer: Annual subscription discount on Monday of Thanksgiving week. Market everywhere, everyday of the week.
Cyber Monday (Mon)
Encore of your 2 offers: ‘I’ve extended my discounts - get my XYZ program for 40% off and get 40% off the annual subscription to my app.’
Launch Pad Strategy
Creators who want to use Black Friday as the launch moment for something new.
A brand‑new OTP or program launch, paired with a Bonus.
Early Window (Nov 1 – Black Friday Week)
Announce you’re dropping something new. Build Early Access list with a freebie (e.g., Holiday Survival Guide).
Black Friday Week (Mon–Sun)
Launch the new OTP/program with a limited‑time discount + bonus. Position it as the perfect way to roll into the new year.
Cyber Monday (Mon)
Keep pushing the new launch.
Post‑BFCM (Dec 3 – Jan 1)
Transition buyers into your January 1 program or challenge.
Early Window (Nov 1 – Black Friday Week)
Announce you’re dropping something new. Build Early Access list with a freebie (e.g., Holiday Survival Guide).
Black Friday Week (Mon–Sun)
Launch the new OTP/program with a limited‑time discount + bonus. Position it as the perfect way to roll into the new year.
Cyber Monday (Mon)
Keep pushing the new launch.
Post‑BFCM (Dec 3 – Jan 1)
Transition buyers into your January 1 program or challenge.
Manage & scale your fitness coaching operation
Everything you need packed into a seamless to use, perfectly branded app experience. You can finally scale your income while having full confidence your customers can have a user experience they enjoy. We’re here to help every step of the way!
How to Implement in Playbook
Head over to our Black Friday tutorial section to learn the exact steps to set all of this up in Playbook.
Manage & scale your fitness coaching operation
Everything you need packed into a seamless to use, perfectly branded app experience. You can finally scale your income while having full confidence your customers can have a user experience they enjoy. We’re here to help every step of the way!
Download the Playbook Black Friday Master Guide
Learn the exact strategies top creators use to plan, price, and promote their Black Friday offers. Build a launch that drives record-breaking sales without burning out.
