Get coached alongside the best in the business

Michael Smith - ThePlaybookApp

Michael Smith

Brynley Joyner- ThePlaybookApp

Brynley Joyner

DJ Sackmann - ThePlaybookApp

DJ Sackmann

Raven Ross - ThePlaybookApp

Raven Ross

Caro Suki & Rocio - ThePlaybookApp

Caro Suki + Rocio

Obi Vincent - ThePlaybookApp

Obi Vincent

 Brittany Lupton - ThePlaybookApp

Brittany Lupton

Chanel DeLisser - ThePlaybookApp

Chanel DeLisser

Jeremy Scott - ThePlaybookApp

Jeremy Scott

Taylor Mei - ThePlaybookApp

Taylor Mei

Taylor Mei - ThePlaybookApp

Chelsea Williams Hofer

Aubrie Edgington - ThePlaybookApp

Aubrie Edgington

Don Saladino - ThePlaybookApp

Don Saladino

Ida Jemina - ThePlaybookApp

Ida Jemina

Juice & Toya - ThePlaybookApp

Juice & Toya

Boss Everline - ThePlaybookApp

Boss Everline

Michael Smith - ThePlaybookApp

Michael Smith

Brynley Joyner- ThePlaybookApp

Brynley Joyner

DJ Sackmann - ThePlaybookApp

DJ Sackmann

Raven Ross - ThePlaybookApp

Raven Ross

Caro Suki & Rocio - ThePlaybookApp

Caro Suki + Rocio

Obi Vincent - ThePlaybookApp

Obi Vincent

 Brittany Lupton - ThePlaybookApp

Brittany Lupton

Chanel DeLisser - ThePlaybookApp

Chanel DeLisser

Jeremy Scott - ThePlaybookApp

Jeremy Scott

Taylor Mei - ThePlaybookApp

Taylor Mei

Taylor Mei - ThePlaybookApp

Chelsea Williams Hofer

Aubrie Edgington - ThePlaybookApp

Aubrie Edgington

Don Saladino - ThePlaybookApp

Don Saladino

Ida Jemina - ThePlaybookApp

Ida Jemina

Juice & Toya - ThePlaybookApp

Juice & Toya

Boss Everline - ThePlaybookApp

Boss Everline

Michael Smith - ThePlaybookApp

Michael Smith

Brynley Joyner- ThePlaybookApp

Brynley Joyner

DJ Sackmann - ThePlaybookApp

DJ Sackmann

Raven Ross - ThePlaybookApp

Raven Ross

Caro Suki & Rocio - ThePlaybookApp

Caro Suki + Rocio

Obi Vincent - ThePlaybookApp

Obi Vincent

 Brittany Lupton - ThePlaybookApp

Brittany Lupton

Chanel DeLisser - ThePlaybookApp

Chanel DeLisser

Jeremy Scott - ThePlaybookApp

Jeremy Scott

Taylor Mei - ThePlaybookApp

Taylor Mei

Taylor Mei - ThePlaybookApp

Chelsea Williams Hofer

Aubrie Edgington - ThePlaybookApp

Aubrie Edgington

Don Saladino - ThePlaybookApp

Don Saladino

Ida Jemina - ThePlaybookApp

Ida Jemina

Juice & Toya - ThePlaybookApp

Juice & Toya

Boss Everline - ThePlaybookApp

Boss Everline

Michael Smith - ThePlaybookApp

Michael Smith

Brynley Joyner- ThePlaybookApp

Brynley Joyner

DJ Sackmann - ThePlaybookApp

DJ Sackmann

Raven Ross - ThePlaybookApp

Raven Ross

Caro Suki & Rocio - ThePlaybookApp

Caro Suki + Rocio

Obi Vincent - ThePlaybookApp

Obi Vincent

 Brittany Lupton - ThePlaybookApp

Brittany Lupton

Chanel DeLisser - ThePlaybookApp

Chanel DeLisser

Jeremy Scott - ThePlaybookApp

Jeremy Scott

Taylor Mei - ThePlaybookApp

Taylor Mei

Taylor Mei - ThePlaybookApp

Chelsea Williams Hofer

Aubrie Edgington - ThePlaybookApp

Aubrie Edgington

Don Saladino - ThePlaybookApp

Don Saladino

Ida Jemina - ThePlaybookApp

Ida Jemina

Juice & Toya - ThePlaybookApp

Juice & Toya

Boss Everline - ThePlaybookApp

Boss Everline

Boss Everline - ThePlaybookApp

Boss Everline

Morgan Olson - ThePlaybookApp

Morgan Olson

Danny Saltos - ThePlaybookApp

Danny Saltos

Juli Bauer Roth - ThePlaybookApp

Juli Bauer Roth

Kayla Nielsen - ThePlaybookApp

Kayla Nielsen

Jay Maryniak - ThePlaybookApp

Jay Maryniak

Lauren Findley - ThePlaybookApp

Lauren Findley

Sally McRae - ThePlaybookApp

Sally McRae

Magnus Lygdback - ThePlaybookApp

Magnus Lygdback

Dana Linn Bailey - ThePlaybookApp

Dana Linn Bailey

Joner Football - ThePlaybookApp

Joner Football

Melissa Alcantara - ThePlaybookApp

Melissa Alcantara

Nick Bare - ThePlaybookApp

Nick Bare

Morgan Tyler - ThePlaybookApp

Morgan Tyler

Gabriella Guevara - ThePlaybookApp

Gabriella Guevara

Julian Smith - ThePlaybookApp

Julian Smith

Boss Everline - ThePlaybookApp

Boss Everline

Morgan Olson - ThePlaybookApp

Morgan Olson

Danny Saltos - ThePlaybookApp

Danny Saltos

Juli Bauer Roth - ThePlaybookApp

Juli Bauer Roth

Kayla Nielsen - ThePlaybookApp

Kayla Nielsen

Jay Maryniak - ThePlaybookApp

Jay Maryniak

Lauren Findley - ThePlaybookApp

Lauren Findley

Sally McRae - ThePlaybookApp

Sally McRae

Magnus Lygdback - ThePlaybookApp

Magnus Lygdback

Dana Linn Bailey - ThePlaybookApp

Dana Linn Bailey

Joner Football - ThePlaybookApp

Joner Football

Melissa Alcantara - ThePlaybookApp

Melissa Alcantara

Nick Bare - ThePlaybookApp

Nick Bare

Morgan Tyler - ThePlaybookApp

Morgan Tyler

Gabriella Guevara - ThePlaybookApp

Gabriella Guevara

Julian Smith - ThePlaybookApp

Julian Smith

Boss Everline - ThePlaybookApp

Boss Everline

Morgan Olson - ThePlaybookApp

Morgan Olson

Danny Saltos - ThePlaybookApp

Danny Saltos

Juli Bauer Roth - ThePlaybookApp

Juli Bauer Roth

Kayla Nielsen - ThePlaybookApp

Kayla Nielsen

Jay Maryniak - ThePlaybookApp

Jay Maryniak

Lauren Findley - ThePlaybookApp

Lauren Findley

Sally McRae - ThePlaybookApp

Sally McRae

Magnus Lygdback - ThePlaybookApp

Magnus Lygdback

Dana Linn Bailey - ThePlaybookApp

Dana Linn Bailey

Joner Football - ThePlaybookApp

Joner Football

Melissa Alcantara - ThePlaybookApp

Melissa Alcantara

Nick Bare - ThePlaybookApp

Nick Bare

Morgan Tyler - ThePlaybookApp

Morgan Tyler

Gabriella Guevara - ThePlaybookApp

Gabriella Guevara

Julian Smith - ThePlaybookApp

Julian Smith

Boss Everline - ThePlaybookApp

Boss Everline

Morgan Olson - ThePlaybookApp

Morgan Olson

Danny Saltos - ThePlaybookApp

Danny Saltos

Juli Bauer Roth - ThePlaybookApp

Juli Bauer Roth

Kayla Nielsen - ThePlaybookApp

Kayla Nielsen

Jay Maryniak - ThePlaybookApp

Jay Maryniak

Lauren Findley - ThePlaybookApp

Lauren Findley

Sally McRae - ThePlaybookApp

Sally McRae

Magnus Lygdback - ThePlaybookApp

Magnus Lygdback

Dana Linn Bailey - ThePlaybookApp

Dana Linn Bailey

Joner Football - ThePlaybookApp

Joner Football

Melissa Alcantara - ThePlaybookApp

Melissa Alcantara

Nick Bare - ThePlaybookApp

Nick Bare

Morgan Tyler - ThePlaybookApp

Morgan Tyler

Gabriella Guevara - ThePlaybookApp

Gabriella Guevara

Julian Smith - ThePlaybookApp

Julian Smith

“We turn creators into savvy digital entrepreneurs.
No more blind spots.

Creators are leaving a lot on  the table.  There’s a range of skills and people needed to unlock that next level of growth. We have THE BLUEPRINT, the team, and we love creating outcomes for our partners

Playbook CEO Jeff Krahel Signature image

The Blueprint

What We Coach

Everything we teach you will drive performance throughout of your business - low ticket, high ticket, e-commerce, brand partnerships. You’re going to acquire the skills and training in line with the the top 1% of influencers.

One to One Video Session Screenshot

Get a dedicated partner who has coached hundreds of today’s most successful creators:

  • We waste no time. Your coach will dive into auditing your business right away
  • Your coach is truly there for you to unlock you in areas you’re stuck
  • They develop your custom game plan so there is no guess work
APPLY NOW

Great first impressions are more important than ever. Sharpen your personal brand:

  • Pinpoint your brand message
  • Create a high performance brand identity
  • Develop the mindset for scaling your personal brand
APPLY NOW
Fitness Influencer's Earning Stats Mockup Design

Master creating an offering your community will thank you for:

  • Learn the art and science of subscription businesses and one-time purchase offerings
  • Develop absolute confidence in your offering and delivery
  • Get perfect clarity on a long-term content strategy that grows your business
APPLY NOW

Don’t take it from us

Young Female Fitness Expert

Melissa Alcantara  (FitGurlMel)

“Before Playbook, I had used several software products and partnered with “famous platforms”. No one came close to delivering the amount of value the Playbook team has brought to me. We’re beyond partners, we’re family at this point. “

Male Fitness Expert Wearing Gray Tshirt

Magnus Lygdback

“It’s funny to think about now, but I started with hardly any following when I began working with the Playbook team. It’s been an incredible journey, and my knowledge for digital has far surpassed my expectations. Not sure where I would be without my team.”

Ensure you’re not leaking a single customer before you spend any more time on social media:

  • We audit your entire customer customer journey to ensure your maximzing your conversion rates
  • Acquire a fundamental knowledge and skillset for high converting user journeys
  • We work with you to setup essential automation events to engage users throughout the relationship with you
APPLY NOW
Playbook app desktop backend dashboard view design
Instagram likes on fitness influencer profile via playbook app

Revamp your social strategy to drive virality and strengthen the connection with your community:

  • We’ll audit your social strategy and train you on our VCCA framework to align your brand and target customer
  • Learn how to create viral content and understand what trends you should be adopting in your strategy
APPLY NOW

Followers don’t matter if you can’t convert them. Learn critical sales skills while maintaining your voice

  • Understand how to create content that builds an efficient relationship with your target audience
  • Learn the fundamental tactics required to turn a follower into a customer. How to both educate and push them into becoming a buyer
APPLY NOW
Instagram posts image collage of different Wellness content creators
Rewards and promotional campaigns design run by content creators

Learn how the pros continue to level-up their marketing beyond social media

  • Uncover the tools and tactics you should be using to grow your brand
  • Gain confidence your deploying the right set of steps to grow your business so you’re not entirely pinned to social media
APPLY NOW

Everything that comes with PBC

Dedicated coach

You’re going to love working 1 on 1 with your coach who knows your exact next step

Group coaching

Weekly calls to ensure you’re on the right track and learning from others

Academy training

Everything you need to know about digital, sales, marketing, and more

Community &

Guest Speakers

Hosting top speakers from influencers, executives and entrepreneurs

Communication with subscribers and community building features representation playbook app

We coach to create outcomes

What you’ll accomplish

High quality sales page
Premium designed app experience
Ready for sale offering your community will love
Optimized user funnel to maximize conversions from social
Revamped social media strategy
And more...

What you’ll master

The blueprint for growing any digital business
How to package a valuable offering for your followers
Tactics for growing your followers
Tactics to convert followers into customers
All the channel you can leverage to scale your business
And more...

Who are we?

We come from a unique background of finance, entrepreneurship, sports & fitness

We’re former athletes and trainers, who worked on Wallstreet, raised venture capital and spent collectively over a decade building businesses behind influencers.

Backed by world-class investors:
Michael Ovitz - Founder of CAA, Former Disney CEO
Michael Ovitz

Founder of CAA, Former Disney CEO

Bernard Arnault - Owner of Louis  Vuitton -
Bernard Arnault

Owner of Louis  Vuitton

Ed Baker - Growth at Uber & Disney
Ed Baker

Growth at Uber & Disney

Let’s get started.

Pick which coaching package fits your goals

Select between Standard and Premium

Apply

Fill out your information and we'll get in touch asap

Intro call to ensure coaching is for you

A quick call to answer your questions and ensure coaching matches your goals

Meet your coach & get to work

Your coach gets started with your game plan within 24-48 hours!

APPLY NOW