Your Dream Team:
We launch & grow the most successful fitness creators on the planet.
APPLY NOW
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Get coached alongside the best in the business
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Michael Smith
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Brynley Joyner
DJ Sackmann
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Raven Ross
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Caro Suki + Rocio
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Obi Vincent
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Brittany Lupton
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Chanel DeLisser
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Jeremy Scott
Taylor Mei
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Chelsea Williams Hofer
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Aubrie Edgington
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Don Saladino
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Ida Jemina
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Juice & Toya
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Boss Everline
Michael Smith
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Don Saladino
Ida Jemina
Juice & Toya
Boss Everline
Michael Smith
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Don Saladino
Ida Jemina
Juice & Toya
Boss Everline
Michael Smith
Brynley Joyner
DJ Sackmann
Raven Ross
Caro Suki + Rocio
Obi Vincent
Brittany Lupton
Chanel DeLisser
Jeremy Scott
Taylor Mei
Chelsea Williams Hofer
Aubrie Edgington
Don Saladino
Ida Jemina
Juice & Toya
Boss Everline
Boss Everline
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Morgan Olson
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Danny Saltos
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Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
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Lauren Findley
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Sally McRae
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Magnus Lygdback
Dana Linn Bailey
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Joner Football
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Melissa Alcantara
Nick Bare
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Morgan Tyler
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Gabriella Guevara
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Julian Smith
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Morgan Tyler
Gabriella Guevara
Julian Smith
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Morgan Tyler
Gabriella Guevara
Julian Smith
Boss Everline
Morgan Olson
Danny Saltos
Juli Bauer Roth
Kayla Nielsen
Jay Maryniak
Lauren Findley
Sally McRae
Magnus Lygdback
Dana Linn Bailey
Joner Football
Melissa Alcantara
Nick Bare
Morgan Tyler
Gabriella Guevara
Julian Smith
“We turn creators into savvy digital entrepreneurs.
No more blind spots.”
Creators are leaving a lot on the table. There’s a range of skills and people needed to unlock that next level of growth. We have THE BLUEPRINT, the team, and we love creating outcomes for our partners
The Blueprint
What We Coach
Everything we teach you will drive performance throughout of your business - low ticket, high ticket, e-commerce, brand partnerships. You’re going to acquire the skills and training in line with the the top 1% of influencers.
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Get a dedicated partner who has coached hundreds of today’s most successful creators:
- We waste no time. Your coach will dive into auditing your business right away
- Your coach is truly there for you to unlock you in areas you’re stuck
- They develop your custom game plan so there is no guess work
Great first impressions are more important than ever. Sharpen your personal brand:
- Pinpoint your brand message
- Create a high performance brand identity
- Develop the mindset for scaling your personal brand
Master creating an offering your community will thank you for:
- Learn the art and science of subscription businesses and one-time purchase offerings
- Develop absolute confidence in your offering and delivery
- Get perfect clarity on a long-term content strategy that grows your business
Don’t take it from us
Melissa Alcantara (FitGurlMel)
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“Before Playbook, I had used several software products and partnered with “famous platforms”. No one came close to delivering the amount of value the Playbook team has brought to me. We’re beyond partners, we’re family at this point. “
Magnus Lygdback
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“It’s funny to think about now, but I started with hardly any following when I began working with the Playbook team. It’s been an incredible journey, and my knowledge for digital has far surpassed my expectations. Not sure where I would be without my team.”
Ensure you’re not leaking a single customer before you spend any more time on social media:
- We audit your entire customer customer journey to ensure your maximzing your conversion rates
- Acquire a fundamental knowledge and skillset for high converting user journeys
- We work with you to setup essential automation events to engage users throughout the relationship with you
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Revamp your social strategy to drive virality and strengthen the connection with your community:
- We’ll audit your social strategy and train you on our VCCA framework to align your brand and target customer
- Learn how to create viral content and understand what trends you should be adopting in your strategy
Followers don’t matter if you can’t convert them. Learn critical sales skills while maintaining your voice
- Understand how to create content that builds an efficient relationship with your target audience
- Learn the fundamental tactics required to turn a follower into a customer. How to both educate and push them into becoming a buyer
Learn how the pros continue to level-up their marketing beyond social media
- Uncover the tools and tactics you should be using to grow your brand
- Gain confidence your deploying the right set of steps to grow your business so you’re not entirely pinned to social media
Our design and programming team is here to support you as well:
Custom Websites:
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We build you a high-quality website you own for life
The website we format is optimized for user conversions
Includes email captures and more
Logo & Brand Guidelines:
We design a premium brand identity & logo
Ensure your brand looks great across the app and social
Challenge Technology:
Access our proprietary challenge technology
Managing a challenge has never been easier
Customized challenge web page to drive sign-ups
Social media assets to market your challenge
Social & Email Marketing Assets:
Customized design assets for marketing
Email automation templates and implementation
Custom Designed App Assets:
Profile banners and cover images
Program and category assets
Nutrition & misc guide designs
Everything that comes with PBC
Dedicated coach
You’re going to love working 1 on 1 with your coach who knows your exact next step
Group coaching
Weekly calls to ensure you’re on the right track and learning from others
Academy training
Everything you need to know about digital, sales, marketing, and more
Community &
Guest Speakers
Hosting top speakers from influencers, executives and entrepreneurs
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We coach to create outcomes
What you’ll accomplish
High quality sales page
Premium designed app experience
Ready for sale offering your community will love
Optimized user funnel to maximize conversions from social
Revamped social media strategy
And more...
What you’ll master
The blueprint for growing any digital business
How to package a valuable offering for your followers
Tactics for growing your followers
Tactics to convert followers into customers
All the channel you can leverage to scale your business
And more...
Who are we?
We come from a unique background of finance, entrepreneurship, sports & fitness
We’re former athletes and trainers, who worked on Wallstreet, raised venture capital and spent collectively over a decade building businesses behind influencers.
Backed by world-class investors:
Michael Ovitz
Founder of CAA, Former Disney CEO
Bernard Arnault
Owner of Louis Vuitton
Ed Baker
Growth at Uber & Disney
Let’s get started.
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Pick which coaching package fits your goals
Select between Standard and Premium
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Apply
Fill out your information and we'll get in touch asap
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Intro call to ensure coaching is for you
A quick call to answer your questions and ensure coaching matches your goals
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Meet your coach & get to work
Your coach gets started with your game plan within 24-48 hours!
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© 2023 Playbook