About The Challenge

This is for my Midlife Sisters who are not done yet!

Rebel Built is a 6-week challenge for the woman who refuses to accept the idea that midlife means slowing down, fading out, or settling for less.

This challenge is about more than aesthetics.

It’s about building muscle, improving mobility, because aging well is about more than just muscle, creating consistency, and proving to yourself what you’re still capable of.

It’s about building a body that supports a strong, vibrant second half of life and showing everyone exactly what an underdog can do.

Inside the challenge, you’ll get 4 days/week of strength training, an optional 5th core-focused day, mobility and warm-up work, weekly live calls, community support, and surprise weekly prizes.

And this time, we’re entering the larger Heat Wave Challenge alongside creators and fitness communities across Playbook.

Women in their 40s, 50s, and beyond are disciplined, resilient, and powerful.

We are not the ones to count out.

I’ll be doing this WITH you every step of the way.

This is Rebel Built. And we’re about to make some noise!

🏆 $50,000+ In Prizes

I have partnered with Playbook for the $50k Heatwave Challenge — and they’re giving away $50,000+ in cash prizes! By joining my challenge, you're automatically entered into the overall competition for a chance to win the prizes.

Prize Breakdown

Playbook will select one winner in every creator challenge. From all challenge winners, the top 3 transformations win the $10,000 grand prize — all other challenge winners take home $1,000.

🥇 $10,000 - 3 Grand Prize Winners
🥈 $1,000 - Runner-Up Winners
+ WEEKLY PRIZES IN MY COMMUNITY!

Winners are selected at Playbook's discretion based on overall transformation results.

Get Started

Real Results

Challenge result
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Challenge result

How To Win

1.

Join my [CHALLENGE NAME] challenge

2.

Sign up for the challenge & submit your ‘Before photos’ by Monday, July 19th

3.

Complete your challenge and submit your 'After' photos between August 23rd - 31st

4.

Playbook will select the best transformations as winners! Winners announced early September

+

I’ll be picking additional winners based on the community engagement for small prizes!

See Prize details above for full breakdown

Community & Accountability

You won't be doing this alone! When you join my challenge, you'll get access to my exclusive community where you can share your wins, track your progress, and stay accountable every single day.

We are going to show up daily and celebrate with each other during these 6 weeks. Let’s do this!

App Features

Reminders
Set workout reminders to stay on track!
Streaks
Complete at least one workout every week to get a streak!
Videos
Easy to follow videos for every workout in the app
Notes & Logging
Take notes on your workouts and log weights, time and reps!
Favorites
Save your favorite workouts with the click of a button
Offline Access
Download inside the app so you can access them offline